Facebook Ads Versus Google Ads

Both are today’s best online platforms to promote and find business, leads, brand awareness and for lots of other things:

Facebook has over 2billion active monthly users whereas Google acquires more than 80% search globally.

Facebook is a platform which connects people socially across the globe and Google is a platform to search each and everything globally.

Both of them has acquired a major part in every country in their perspective fields.

How Facebook Ad Works?

In facebook people connect socially with each other across the globe as it is a social networking website but now it has a huge data base people from all over the world are connected to each other   like a person sitting in India has friends all over the world like USA, Australia, UK etc and its also not mandatory that we need a personal relation to become friends it can happen professionally also.

Peoples make group like social groups, educational groups, professional groups, entertainment groups etc in which people are asked to join so if I am putting in a post for my brand or product for awareness it will be shown to every member of that group so without paying a single penny I can increase my brand awareness.

If someone likes your post useful he can also share it to another group and personally so if you have a good brand or product it can reach millions of people all across the world without paying a single penny.

 Also facebook has launched a feature which is known as facebook pixels from which you can keep an eye on your data and how your ads are performing on this platform

When it comes to put money in facebook ads, facebook provides 1000 impressions in just 1$ which is the most effective and economical advertising option your ad will reach to 1000 people in just 1dollar it’s a win situation from every corner.

Facebook has around 2 billion monthly active users and they are all open for everyone.

You can select your target audience according to your need you can select by age gender, location, interests, hobbies, education, relationship, and there is one more feature which s known as “lookalike audience” thru which you can double up your audience reach. “Lookalike audience” feature targets people who are close to the behavior of your targeted audience.

Basically facebook is a platform where people are connected personally and professionally. People are not here to see your products or brand they are online to chat their friends or relatives to post selfies and videos. But the data is so huge that we need it badly because any free post or paid ad works magically on it via sharing.

How Google Adwords Work?

We use Google adwords to convert sale leads and increase traffic as it’s a search engine people come and search exactly what they want they are here for pure business not for chat and other social things like on facebook . So by using right keywords for your brand or product you can reach the right customers you can choose images videos for your ads

You can use keyword planner tool to see which keyword is in trending and getting more clicks and conversions

You can target audience according to age, gender, location, language preferences, keywords. You also have a great option to mark negative keywords which really saves your money and this feature enhances your detailed targeting.

Well optimize ads for desktop, tablet and mobile.

You can keep a track of your ads which is best performing and which is least performing so that you may come to know along with which ad you will continue

Average cpc for a keyword is 0.40$ to 6$

As we all know Google acquires almost 80% of global market share so it is also a win situation for every Google ad.

Conclusion;

As we came to know that both of them has the best online presence across the globe but the platforms are different facebook is a social platform which can boost your brand easily because your friends can share your post or ad to their friends free of cost whereas Google is an search engine platform where people come and search with exact need, they come on Google almost to make a conversion so we get a great sale leads from Google.

So if you need great sales lead and brand awareness you should use both platforms

Facebook will help for brand awareness and Google ads will convert them into leads. Both have their own benefits.